Press Releases 2007
For Release - December 07
Flying Fisherman Adds New Phoenix Sunglasses
Coating Improves Mirrored Lens Treatments
Islamorada, Florida Keys – December 2007. After nearly 2 years of field testing in the Florida Keys, Flying Fisherman has introduced several new styles featuring a salt water resistant mirrored lens coating. New for 2008 is the Phoenix …a lightweight, wrap around sunglass with TAC polarized lenses, two-tone frames, and non-slip nose and temple pads. The Phoenix is available in three frame/lens options: matte black with smoke/blue mirror lenses, matte silver with smoke/blue mirror, or dark tortoise with amber/green mirror lenses. Suggested retail is $24 US.
The Phoenix is one of 30 styles offered in Flying Fisherman’s Action Angler Series of polarized eyewear featuring TAC or triacetate cellulose lenses...a newer lens technology formulated for superior visual clarity. They’re hard coated to better resist scratching and block out 100% of all UV rays up to 400 nanometers. They also feature Flying Fisherman’s AcuTint™ lens coloring formula for true color perception and glare reduction, in a variety of lens tints designed especially for fishing.
For Release - November 07
Flying Fisherman and Fin-Nor Produce Joint Promotions
Co-branding Extends Marketing Reach
Islamorada, Florida Keys, November 2007 – Trying to move out a marketing message to the vast global fishing marketplace is challenging. “We’re all trying to communicate our product info to the same interests and it’s great to have an opportunity to co-promote with a manufacturer like Fin-Nor”, said Flying Fisherman President, Pat Sheldon.
Flying Fisherman will promote its high end Master Angler Series collection of polarized eyewear in conjunction with Fin-Nor’s upscale product image. The program will include in-store discount coupon incentives, trade show cross promotions, on-line opportunities, bi-annual national catalog mailings and radio station giveaways in select markets. Some participants are Bass Pro shops, some wholesale trade shows listed on the Flying Fisherman web site, Clear Channel Radio stations throughout the Florida Keys, and on both manufacturers’ web sites.
"The Flying Fisherman and Fin-Nor promotion is a win-win for anglers, " said Ed Bedore, Sr. VP of sales for Fin-Nor. "Salt water fishermen in particular know the value of quality polarized sunglasses and high performance rods and reels, so they're getting the best of both worlds from this match up of two top brands."
“Fin-Nor and Flying Fisherman…could it get any better? I doubt it”, said Mark Mills from Clear Channel Radio-Florida Keys. “Clear Channel is jazzed to be a part of this marriage of terrific active outdoor brands. Our long standing relationship with Flying Fisherman has helped Clear Channel Florida Keys become the place for folks who want to stay up on the catch and the conditions in paradise, from anywhere in the world, on the web. We couldn’t be happier with Fin-Nor joining us”.
For Release - October 07
Flying Fisherman Has Saltwater Resistant Lenses for ‘08
Coating Improves Mirrored Lens Treatments
Islamorada, Florida Keys – October 2007. It took nearly 2 years of field testing in the Florida Keys to come up with a mirrored lens treatment that didn’t come off an inexpensive pair of sunglasses after only a few days of exposure in a salt water fishing environment! The Flying Fisherman® Pro Staff took on the problem and we came up with an effective solution. New for 2008, Flying Fisherman® offers the Sundance…an ultra lightweight polarized sunglass at only .7 ozs with wrap around coverage, TAC lenses and frames made of incredibly durable polycarbonate. The Sundance is available in matte black with a blue mirror treatment over AcuTint™ grey lenses or in a rich Tortoise Shell frame with a green mirror treatment over AcuTint™ amber lenses. They’re priced around $24 US retail.
The Flying Fisherman® Action Angler Series of polarized eyewear now features TAC or triacetate cellulose lenses...a newer lens technology formulated for superior visual clarity. It’s stiffer to hold the shape...the laminating process results in excellent quality...they’re twice as scratch resistant as 1.1mm and hold scratch coatings much better as well. They withstand heat...resist shrinking...are color fast and have a very low haze value. And, they block out 100% of all UV rays up to 400 nanometers. The result...a lightweight, scratch resistant, optically correct sunlens that is hard coated, impact resistant, polarized and includes our AcuTint™ lens coloring formula for true color perception...especially for fishing.
For Release - October 07
Flying Fisherman Releases Corporate Video
State-of-the-Art Production Tells Company Story
Islamorada , Florida Keys - October 2007. “It took more than 20 years to find the time and the reason to make a video presentation about Flying Fisherman.” Said company president, Pat Sheldon. Sheldon retired from a career in television and broadcasting a number of years ago, but never got around to producing a program about his number one business concern -- Flying Fisherman -- and it’s line of polarized eyewear and apparel. “The time was now and it was well over due.” he said. “We’ve been waving our arms around about our products for years, and have needed a top quality visual representation of the whole story, including product demonstrations, testimonials and much more. It’s perfect for wholesale presentations, for training retail sales staff and for informing consumers about our products and their benefits.” The program includes some great fishing action and showcases the company’s products in their designated environment – fishing, with the right kind of images supporting the company message…making quality, affordable polarized sunglasses FOR FISHING!
For Release -August 07
Flying Fisherman® Introduces Polaris With Full Wrap And Lens Flair
Lens Designed For Maximum Eye Coverage
Islamorada, Florida Keys ~ August 2007. Prostaff response to the new Polaris sunglasses by Flying Fisherman® for 2008 has been excellent. The favorite design feature of this new frame style was a toss up between the anti-fogging breather ducts, and its ultra-lightweight comfort -- just .9 ounces. The TR90 frames have an adjustable wishbone nose bridge with super soft, comfortable nose pads, and the same super soft materials are used in the grip tip temple pads. The virtually indestructible RhinoLenses™ are 70mm wide, for excellent coverage, and are made of optically correct, polarized polycarbonate for superior visual acuity. The base of the lenses have an extended flair to enhance the wrap around design, offering maximum eye protection. Flying Fisherman’s AcuTint™ lens color system -- in smoke with a Dark Crystal Gray frame, amber with a Dark Crystal Brown frame, and Vermillion with Crystal Black frame -- is the final ingredient added to the new Polaris style, priced at $65 US retail.
The Polaris, along with two other new Master Angler Series additions, the Caribbean and Madrid, will be available this fall.
For Release - July 07
Islamorada, Florida Keys ~ July 2007. Flying Fisherman® will be giving away their new Master Angler Logo T-shirts at the 2007 ICAST Show, held at the Las Vegas Convention Center, July 11-13th.
The 100% cotton tees are black, and have the Flying Fisherman® logo printed on the back and left chest. This new logo is a modern sculpture of back-to-back F’s encircled in a 3D metallic oval, and reflects the Flying Fisherman® upscale product line-up, setting the company’s entry level product line apart from the new, higher priced Master Angler product series, featuring the very best bells and whistles in quality optics for anglers.
The free tees are good for qualified tackle buyers, while supplies last, and are limited to one per company. Just bring a copy of this email and check out what’s new from Flying Fisherman® for 2008.
For Release - July 07
Flying Fisherman® Caribbean Style Redefines The Aviator
Classic Styling Is Still Fully Functional For Anglers
Islamorada, Florida Keys – July 2007. The aviator frame style is making a real comeback and is reflected in the new 2008 Flying Fisherman® Master Angler Collection with the metal frame style called the Caribbean. The nickel-silver frames have spring loaded temples, adjustable nose pads, and extended temple pads for added comfort. They feature Flying Fisherman®’s optically correct and distortion free RhinoLenses™, made from virtually indestructible polycarbonate for unbeatable eye protection in a world of flying hooks and flies. Available frame and lens colors are Matte Gunmetal frames with smoke AcuTint™ lenses, Matte Copper frames with AcuTint™ amber lenses and Vermillion Acutint™ lenses with Matte Gunmetal frames. AcuTint™ is the exclusive lens coloring method developed by Flying Fisherman® in the Florida Keys, tested and proven to be one of the very best overall lens tint systems for most fishing conditions world wide. The Caribbean weighs 1.2 ozs, with sunlenses measuring 55mm wide and retails for $65 US. The Caribbean, along with other new Master Angler Series additions, the Polaris and Madrid, will be previewed at the 2008 ICAST Show in Las Vegas, July 11th through the 13th and available to dealers this September.
For Release - June 2007
New Styles For 2008 Include Women’s Madrid Style
AcuTint™ Lens Color System Makes It Easier To See Fish
Islamorada, Florida Keys, June 2007. Linda Sheldon, Vice President of Flying Fisherman® is no stranger to a rod & reel. Her son is a professional fishing guide in the Florida Keys and her family has spent a life time fishing in Florida waters, where she’s caught just about every local game fish that swims. Living and fishing in the Keys over the years, she knows the practical value that field testing the Flying Fisherman® sunglasses line means to overall success of the company. Her hands on approach to product development recently resulted in the creation of the Madrid, a new Flying Fisherman® style designed especially for female anglers...a polarized fishing glass that meets a woman’s demands on the water...full coverage...no glare (squinting)...fashion...function and style.
Flying Fisherman® AcuTint™ lens color options make it a no-brainer for ladies to select the right lens tint for the task and virtually indestructible, lightweight, polycarbonate lenses were the perfect choice to protect the wearer’s eyes from flying objects like hooks, lures, sinkers, etc. Frame styling focused on the style conscious female angler and offers the latest looks in women’s eyewear, for great style on and off the water, and lightweight frame materials enhance all day comfort.
The Madrid is one of three new additions to the Flying Fisherman® Master Angler Series with Polycarbonate Rhino Lenses™, available this fall.
For Release - February 2007
Islamorada, Florida Keys, February 2007. With the reality of a digital world, Flying Fisherman® wanted to explore the computer art segment of the design industry and generate a look that wasn’t out there yet with t-shirt designs. “We hooked up with a fantastic digital artist that communicates our design ideas in a way that adds a totally new look to our Native Angler T-shirt Collection”, said company president Pat Sheldon.
Flying Fisherman® launched 12 new designs in the new Native Angler “Chasin’ Lures” Collection on colored, 100% cotton tees that depict game fish reacting to artificial lures. The game fish chasin’ the lures are screen printed on the back of the garment, with the lure and title of the design on the front left chest. The collection includes Dolphin, Blue Marlin, Sailfish, Yellowfin Tuna, Striped Bass, Redfish, Snook and Tarpon for saltwater, and Walleye, Rainbow and Brown Trout, Bass for fresh water. New designs in the works include Speckled Trout, Muskie and Flounder.
In addition, three new designs were added to the original Native Angler T-shirt Collection on pigment dyed, 100% cotton tees. A King Salmon, Coho Salmon and Albacore Tuna round out the series of 42 detailed game fish species on freestyle, colorful backgrounds.
