Press Releases 2009
For Release - Sept. 09
Flying Fisherman® Adds Spector to Action Angler Sunglasses Collection
Triacetate Lenses Offer Exceptional Quality at Value Price Point
Islamorada, Florida Keys – Sept. 2009. The Spector is the latest addition to the Flying Fisherman® Action Angler Collection of value priced polarized eyewear. Coming to stores in October, the Spector’s wraparound styling and extra wide polarized lenses make them especially functional for fishing and boating. The sleek TR90 composite frames are durable, lightweight, and built for comfort -- with vented, non-slip nose pads, a vented brow pad to prevent lens fogging, and flexible grip-tip temples for a snug fit.
The Spector’s feature polarized triacetate lenses, hard coated for superior scratch resistance, and offering 100% protection from harmful UVA and UVB light. In addition to knocking out the reflected glare that causes eye strain and fatigue, the Flying Fisherman® AcuTint™ Lens Color System enhances color contrast without distorting natural color, making it easier to spot fish and structure below the surface of the water. The new Spector comes in shiny black with silver-mirrored, smoke lenses and shiny black with silver-mirrored, amber lenses. And, they’re a bargain at $27.95 MSRP.
For Release - June 09
Major Brands Join to Offer Co-Promotion at ICAST 2009
Win a Sport Fishing Package for Two in the Florida Keys
Islamorada, Florida, June 10, 2009 – A sport fishing trip for two in Islamorada, Florida – The Sport Fishing Capitol of the World – will be the grand prize offered in a joint promotion at the 2009 ICAST Show, the world’s largest fishing manufacturers industry presentation, to be held this year at the Orange County Convention Center in Orlando, Florida from July 15th through 17th. Flying Fisherman, Daiwa, Flambeau, Rapala, Storm and Trigger-X, along with La Siesta Resort & Marina and Bamboo Fishing Charters, are joining forces to offer this world class sport fishing experience to the lucky winner. Show attendees can register to win at the Flying Fisherman booth #1677, Flambeau booth #748, Daiwa booth #1184, and the Rapala booth #1984, with NO PURCHASE NECESSARY! The prize package, valued at over $3,500, includes:
• Deluxe, oceanfront accommodations for 4 days and 3 nights at the La Siesta Resort & Marina, in beautiful Islamorada, Florida Keys. www.lasiesta.com
• A full days charter aboard Bamboo Charters with Captain Matt Bellinger, specializing in fishing the backcountry of Florida Bay and Everglades National Park. www.bamboocharters.com
• Two of Daiwa’s new Saltiga Inshore Coast to Coast Spinning Rods model #SA-CC761MFS and two Coastal Inshore Spinning Reels, #Coastal 3000. www.daiwa.com
• From Flambeau Outdoors, Two AZ8 Big Water Tackle Storage Systems. www.flambeau.com
• Assorted lures from Rapala. www.rappala.com
• An assortment of Storm lures. www.stormlures.com
• Assorted lures from Trigger-X. www.triggerx.com
• Two pairs of Flying Fisherman Master Angler Ground and Polished Glass lens polarized sunglasses, two Master Angler WeatherSkin windbreaker jackets and an assortment of accessories and apparel. www.flyingfisherman.com
For Release - June 09
Flying Fisherman® Adds New Quantum Sunglasses
Premium Triacetate Lenses With AcuTint™ Polarized Lens System
Islamorada, Florida Keys – Flying Fisherman® has added six new models to its Action Angler Collection for 2009. As the collection has grown, so has the company’s reputation for offering quality polarized eyewear at an affordable price. All 28 styles in the Action Angler Series are priced under $30 retail – always a good value, but even more so in today’s economy.
The Quantum is equipped with features perfect for fishing. The large wrap design has polarized side windows that not only provide great coverage, but also protect against side glare and wind. Recessed nose pads and adjustable temples insure a stay-put fit, and the temples also have slots to add your eyewear retainer. The lenses are a generous 62mm wide, and feature Flying Fisherman’s AcuTint™ Lens Coloring System with a select blend of pigments designed to eliminate glare and enhance color contrast without distorting natural color, making it easier to see beneath the surface of the water to spot fish and other objects. The Quantum is available in Matte Black frames with Smoke lenses, Matte Black frames with Yellow-Amber lenses, and Matte Tortoise frames with Amber lenses. Suggested retail is $21.95 to $23.95.
For Release - June 09
Flying Fisherman Launches New TV Commercial
Accent is on AcuTint™ Polarized Sun Lenses
Islamorada, Florida Keys – June 12, 2009. It was just after midnight when Flying Fisherman® President Pat Sheldon left the VTA Productions facility in Hollywood, Florida, after directing the finishing touches on the company’s new television commercial. “It’s a state of the art digital presentation that showcases images and sounds of anglers in action,” said a company spokesperson, “and communicates the best way to get a positive sport fishing experience...the need to see it all.”
The 30 second spot, titled Days End, conveys the message of a quality, unisex, polarized eyewear line that provides function, style, selection, and most of all in this economy…high perceived value. The Flying Fisherman® polarized AcuTint™ lens system -- designed to eliminate glare and enhance color contrast without distorting natural color -- is identified as a main component in angling success, and visuals support the brand’s well known association with fishing and boating.
Set to premier on The Sportsman Channel during The Shallow Water Angler and Florida Sportsman Television shows this summer, the commercial will also air on other national cable networks this season, and can be seen at www.flyingfisherman.com, Facebook, and YouTube. A preview of the new spot can be seen here. Plans are in the works to produce and release a Spanish version, and both versions will be made available to Flying Fisherman® distributors and dealers world wide.
For Release - June 09
FLYING FISHERMAN® Launches New Web Site
Out With The Old, In With The New
Islamorada, Florida Keys – June 4, 2009. For more than 18 years Flying Fisherman® has been reaching out to the global market place on the web with its message of quality polarized eyewear and accessories at great prices. The company just launched a new interactive website focusing on interaction and education…with technical information, flash animation for all of its 50 frame styles, new product info, and improved on-line ordering. Also featured is an award winning video about the company’s home base in the Florida Keys, a video mission statement, a “win a free pair” entry form, and numerous other elements designed to help make the overall visit easier to navigate, including a dealer log-in section. The overall design compliments the look of the company’s new TV commercial and print advertising campaign for 2009.
The technology section features an audio bite detailing the Flying Fisherman® AcuTint™ lens coloring system, designed to eliminate glare and enhance color contrast without distorting natural color. Visitors will also find a product closeout section and special offers at rock bottom prices. “With nearly 25 years in the sport fishing industry we’re known for offering our customers quality and value, an important component to our brand, even more so in today’s economy”, said company President, Pat Sheldon. “The newly designed website will be updated regularly, and give visitors a reason to return to see what’s new.”
For Release - March 09
Legacy Added to Master Angler Sunglasses Series
Virtually Indestructible Polycarbonate Protection Is Optically Perfect
Islamorada, Florida Keys - Flying Fisherman will added two new models to its Master Angler Collection of polarized eyewear for 2009. One of these is the Legacy, a classic aviator design with updated good looks. The wrap styling provides really good protection from the harsh elements, and blocks out side glare with its extra wide temples. Grilamid TR90 frames are extra durable, yet lightweight for all day comfort, and include vented, rubber nose pads and padded temples to prevent slippage. Suggested retail is $59.95.
Flying Fisherman’s polarized PC RhinoLens™ offers 100% elimination of harmful UVA and UVB rays, virtually indestructible polycarbonate protection and perfect optical quality. The added AcuTint™ Lens Color System, a select blend of pigment that enhances color contrast without distorting natural color, makes the Legacy model a sure bet for ‘09. It’s available in Matte Black frames with Smoke AcuTint™ lenses, Matte Tortoise with Amber AcuTint™ lenses and Black with AcuTint™ Vermillion lenses.
For Release - January 09
Flying Fisherman® Adds Sea Star to
Action Angler Sunglass Collection
Islamorada, Florida Keys, January 2009 – Flying Fisherman® has added several new styles to its Action Angler Collection for 2009. This popular, value priced collection offers a wide selection of 28 models -- all designed specifically for fishing, and all value priced at under $30 US.
The new Sea Star is a semi-rimless model that combines great looks and superior functionality. The frames wrap to provide maximum coverage, the nose pads are slotted for ventilation, and along with the comfort-grip temple pads, prevent slippage from perspiration or water. The two-tone polycarbonate frames add an extra classy touch to the design, and come in Metallic Gray/Black with Smoke-Blue Mirror AcuTint™ lenses, or Shiny Black/Brown frames with AcuTint™ Amber-Green mirror lenses. MSRP is $27.95.
Flying Fisherman®’s AcuTint™ Polarized Lens Color System, combined with premium, hard coated Triacetate Cellulose (TAC) 1.0mm lenses, results in an economically priced polarized sunglass with high scratch resistance, no color distortion and maximum UV protection. They eliminate glare and allow the wearer to see beneath the surface of the water, making it easier to spot underwater structures and fish.
Information on Flying Fisherman® polarized sunglasses, apparel and other angler accessories, including testimonials and a dealer locator, can be found at www.flyingfisherman.com.
For Release - 09
Flying Fisherman® Launches New Cap Line For 2009
New Hats Offer Removable Sweatband
Islamorada, Florida Keys - Twelve new hat designs have been added to the Flying Fisherman® Head Gear collection for 2009. The new “Chasing Lures” series of pigment dyed caps in Khaki, Denim, Cactus and Stone colors feature embroidered fresh or salt water game fish chasing lures on the front and sides of the cap, enhanced by screen printed shadows and water effects...a stylish combination adding extra dimension to the designs.
A removable, terry cloth sweatband and exceptionally detailed embroidery are signatures of the Flying Fisherman® Head Gear collection. Attached by Velcro® backing, the removable sweatband is super absorbent, machine washable and, on a hot day, you can dip it in cold water and re-attach it for a cool assist! Sizing is also adjusted by a Velcro® strap in the back of the hats and visors. In front, it takes 10,000 to 15,000 stitches to embroider the detailed, original Native Angler Collection of game fish designs. The pre-cupped bill is extended, with a non-glare under visor. All the new caps retail for $15.95.
For Release - 09
Flying Fisherman® Releases New T-Shirts For 2009
Islamorada, Florida Keys – Flying Fisherman has added 14 new designs to its Native Angler Collection of original gamefish t-shirts. The t-shirts are made from heavyweight, 100% cotton, are preshrunk with a generous cut, and feature double stitching on the neck, sleeve and hem. Each gamefish design is beautifully screen printed on the back and left chest or pocket.
The new designs include Marlin, Sailfish, Tuna, Dolphin, Wahoo, Kingfish, Tarpon, Redfish, Speckled Trout, Largemouth Bass, Rainbow Trout, Striped Bass, Bluefish and Flounder, featured in realistic underwater scenes. All designs are available on a variety of short sleeve colored shirts, and some are also offered on colored long sleeve and white pocket t-shirts. Suggested retail is from $19.95 to $23.95.
